Polo Shirts Come Of Age L!VE



"Afoot and light-hearted I take to the open road,
Healthy, free, the world before me,
The long brown path before me leading wherever I choose."

(This is not a quote from Bilbo Baggins.) - Walt Whitman

My current collection of polo shirts are ready for the dust heap. Its time to buy replacements. For casual chic, nothing beats polo shirts in my view. The existential question debated between self and flesh and blood was which ones?

The issue was settled on the basis of which polo shirts are robust to take the beating the open road provides and their countless washings. My second criteria has been one of my pet peeves over the last few years: nothing made in ailleurs. I might admire these countries for many things, but when it comes to heritage and integrity I want to be able to rely on the actual provenance of the brand.

Thirdly, I appreciate when my polo shirts have integrity. This term is open to a never ending debate. F&B defines this as the cut. He prefers those polos with a slimmer silhouette. He claims this gives him more lank. He's over six feet and feels short. I don't know what you think, but this is ridiculous. Needless to say, bucked up by a couple double espressos we set forth in the summer rain to sort out the polo shirt conundrum.

And then it hit me like a ton of Lego. Of course, the old stalwart Lacoste. So we toddled over to their flagship store on the Champs. All the product ranges are on display, and better still the sale is in full throttle. If you are seeking iconic preppy classics, you will find this establishment polo shirt heaven. The brand today is not fussy or starched. It's young vibrant and I believe if Rene Lacoste was vivant today, he'd love what the firm is up to. It's a perfect example of how not to throw the baby out with the bath water.

All the shirts are 100% long fiber Egyptian cotton and made here in France. You heard that right folks. At the original factory in Troyes. Not shabby, what do you think! The colors are steadfast and do not bleed nor do they shrink unless you do what someone I know by the name of Cracker did. Namely take her white polo shirts and boil them at 60 degrees centigrade.




For the hipper side of preppy, I recommend Lacoste L!VE. My F&B went gaga over a grey T-shirt featuring a tattooed Japanese sumo wrestler in the style of Hiroshige. Before you could say, lunch at Frenchie-To-Go three times backwards, he was waxing lyrical about each collection as well as unearthing creativity behind the latest. Clearly Lacoste has taken tradition and gave it a goodish twist.

I myself am quite content with the classic polo in terms of color and size. Allows me just enough room if I want to be self indulgent at the next BBQ cocktail party we're headed to later this evening. Our host, a beak by the name of Brother Whitefish says, he's featuring Tutu by Miles Davis.

Content as clams, we walked out of Lacoste with a dozen summer shirts between us. Pure preppy polo heaven I thought as we headed to the metro. Get over here post haste, if you want to profit from this exceptional sale. Cheers!

Article Title: Polo Shirts Come Of Age L!VE
Photographs: Lacoste

About The Author
Andrew Scharf shares enchanting stuff on the topics of marketing, innovation, talent development, coaching, enchantment, and craftsmanship. He is also the head Koi at RedHerring, a digital communications agency under the WCW Group brand.

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