Dateline Florence: Because You're Hell Bent On Leather



Hell bent on leather for a gentlemen is not a question of S&M. It means finding the right bag. Bridle leather is stiff, but Italian leather is sprezzy.

Enter Wanny Di Filippo, the founder of Il Bisonte. To meet with Wanny in the flesh is quite a treat. Now, if you have never heard of Il Bisonte, you are in for a surprise. If you are an old Bisonte aficionado than you will rediscover why you fell in love with this brand. This firm of artisans was always hell bent on leather.

Launched 40 years ago in tiny workshop-boutique in Florence, Il Bisonte embodies La Dolce Vita. Walk down any street in this town and you are overwhelmed with creativity and beauty. Every church is adorned with Renaissance masterpieces. Eat at a local trattoria such as Vini, and you will never go home. No wonder Florence has such a reputation for splendor and leather craftsmanship. The setting is so inviting that Gant Rugger made Florence their narrative for their Team Americano collection two seasons ago.

Before I get carried away, our story begins in 1970. It is here in the heart of town on the narrow via del Parione the whole show kicks off. Before you can say Michelangelo three times backwards, Wanny is making leather handbags, travel satchels, briefcases, leather wallets, belts and accessories.

For anyone with a leather fetish, your lust will definitely be satisfied here. The leather products stand as a testimony to Wanny's good taste, craftsmanship, and understatement. The shop captures his DNA, which in essence incarnates his vision of beauty. What is it that gives Italians the innate quality to do such wonderful things with leather?

Many have tried to imitate Italian leather techniques. No one has ever succeeded. It seems genetic. Unique leather treatment techniques are coupled to unalloyed craft of the highest caliber. Just touch a pair of Wanny's driving shoes. The skin is soft and the patina is magic. Last time I was in town, I succumbed to pair in cognac. Although there are a multitude of color choices, the natural shades age best. They quickly take on your personality . So what is it that makes this brand so special?



The secret lies in the use of natural vegetable-tanned cow-hide. The leather arrives at the store in the purest, palest tan. It darkens with time, sunlight and handling. Years ago, I asked Wanny why the bison logo. Here's what he said:

"Iíve always been fascinated by the peace and strength bison convey. For centuries these animals were the very source of life for the people who roamed North America. Nowadays, it is a symbol that I proudly use to sign my product."

These are the words of a true romantic. What I also admire about the man is his authenticity. The firm refuses to sell out in the old meaning of this term. Il Bisonte is infused with the idealism of the 1960s and 1970s. For lovers of all things preppy, you cannot go wrong here. There are no gaudy gold buckles or "in your face" logos on Il Bisonte products. Just outstanding quality and unique design.

Considering the times in which we live, the firm manages to perpetuate this legacy with sustainable growth. Although the articles are no longer made in their original workshop, they are still manufactured the old fashioned way in the Tuscan countryside.

The best term I can use to describe the house style is simplicity. The founder continues to work and takes real joy in shaping with his own hands the designs he conjures up each season. No wonder the store has such a cult following. Just ask one of the cognoscente to show you their bag or wallet.

Recently, I paid a visit to the store's Paris branch, and I collared a catalog. You'll never guess what? The catalog is in Japanese. It features the entire Bisonte range for both men and woman. The Japanese recognize great leather craft as easily as they can identify the freshest sashimi.

Since I am in the market for a briefcase, I found just what I was looking for and light as a feather. As the delightful sales woman and I spoke about the details, I could picture Wanny Di Filippo holding the bag himself sauntering around Florence. Perhaps this is also part of the brand's allure. He is a complete original. This gentleman doesn't just make leather goods. He is an artistic eccentric, who loves waistcoats, colorful scarves, and is not adverse to excellent cigars.



I totally appreciate why Wanny lives and creates in Italy. Here living well still resonates with the fervor that continues to give meaning to La Dolce Vita.

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Article Title: Dateline Florence: Because You're Hell Bent On Leather
Photographs: (1) curated by ES (2)(3) Alessandro Moggi

About The Author
Andrew Scharf shares enchanting stuff on the topics of marketing, innovation, talent development, coaching, enchantment, and craftsmanship. He is also the head Koi at RedHerring, a digital communications agency under the WCW Group brand.

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