SDA Bocconi: 6 day study tour to LA, San Francisco and Silicon Valley Visits to Google, Oracle, Electronic Arts and Lucas Films to give first-hand experience of the best practices in innovation and entrepreneurshipResponsible for one in four US patents, attracting half of all venture capital in the US and providing 20% of all US technology jobs, California is a world leader in innovation and entrepreneurship and is thus a showcase for the best practices in value creation and growth. With this in mind, SDA Bocconi has organized a summer study tour based on company visits to give participants direct exposure to some of the world’s leading organizations. The California Innovation and Entrepreneurship Study Tour will take place from July 5-11 and will travel in six days from Los Angeles up to San Francisco and Silicon Valley before returning to LA. The paramount feature of the tour is the blending of theory with on-site company visits to give participants first-hand knowledge and experience of innovation and entrepreneurial forces at work, with insights into core processes and corporate culture. The tour will take in visits to global leaders like Rand, Google, Amgen and Oracle and also provide insights into niche operators like pharmaceutical market research consultancy AlphaDetail, knowledge management software provider Inquira and videogame developer Electronic Arts. In the closing stages, the tour will also take in the creativity of Lucas Films and the vineyards of Paso Robles. This new initiative by SDA Bocconi is aimed at young professionals and graduates with an interest in fields such as entrepreneurship, venture finance and innovation and technology management who wish to experience and incorporate the know-how on show in California. “The tour programme will give participants direct on-site exposure and insight to the inner workings of these innovative organizations and allow them to incorporate this know-how into their own organization or as a foundation for a new endeavor,” explains programme director Thanos Papadimitriou, professor of Operations and Technology Management at SDA Bocconi. “These companies have become leaders not just because of their technological excellence but also because of their unique corporate culture which gives them an edge. This culture cannot be taught, but must instead be experienced.” Enrollment is now open and the course fee is €4,200. For further information, please go to: www.sdabocconi.it/cies About Bocconi University Founded in 1902 in Milan, Bocconi University was the first university in Italy to offer degrees in economics and is widely recognised today as Italy’s premiere institution of higher learning and research in the fields of management, economics and law. Located in Milan’s urban centre, Bocconi’s five Schools (Undergraduate School, Graduate School, School of Law, PhD School, and the SDA Bocconi School of Management) offer an extensive selection of undergraduate, graduate and post-doctoral, programmes (both degree and non-degree) in English and Italian. The SDA Bocconi MBA was ranked 38th in the 2009 Financial Times Global MBA ranking and 15th in Europe. Bocconi University has formal partnership agreements with 156 universities and schools in 46 countries throughout the world and is a member of CEMS (The Global Alliance in Management Education) and PIM (Partnership in International Management). www.unibocconi.eu Post to Social Links 
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