SDA Bocconi launch a business game challenge

From May 17 to June 1, an online competition testing managerial and entrepreneurial skills offers the prize of participation in a fine food and beverage management course in Milan

For any aspiring manager or entrepreneur in the fine food and beverage sector the chance to strengthen their skills in Italy is a great opportunity and that is what SDA Bocconi School of Management is offering to the winners of its business game challenge. The 15 participants from around the world who come out on top of the Fine Food & Beverage Entrepreneur Challenge will be invited to SDA Bocconi’s Milan campus in July for an intensive course designed for them in which to update their knowledge of industry trends and learn the strategy, branding and business planning skills necessary to be successful in the sector.

The challenge is open to anyone, from anywhere in the world, and participants will be able to play from May 17 until June 1. Once registered, competitors will be able to login to the game and play once within the 2-hour time limit given to complete their assigned challenge.

The case study, prepared by SDA Bocconi, is based on a real business situation and is set in the fine food and beverage sector, testing players’ analytical, managerial and entrepreneurial skills. After reading the introduction to the case, participants will continue to the questions section. Performance will be evaluated on the quality of answers (70%), and on the promptness in answering (30%).

The business game originates from SDA Bocconi’s research, practical knowledge and experience in the food and beverage industry, which in January 2009 led to the unique specialized programme Master in Fine Food and Beverage Management (MFFB).

“The business game participants,” said Massimiliano Bruni, MFFB Director, “will be asked to be both strongly business-oriented and particularly sensitive to the main characteristics of the fine food and beverage industry. This competition will test their ability to become managers and entrepreneurs in this field, which has many unique characteristics, and which is strictly related to the territory and the culture of a country.”

The 15 winners will be selected to take part in a specially designed 2-day intensive course “Fine Food and Beverage industry: learning from leaders”, organized by SDA Bocconi on July 13 and 14, 2010. They will interact with faculty from the Master in Fine Food and Beverage Management, top-standing industry guest speakers and will visit and meet the management of one of the leading Italian companies in the industry.

For more information:  http://summerschool.sdabocconi.it/ffb.html

About Bocconi University
Founded in 1902 in Milan, Bocconi University was the first university in Italy to offer degrees in economics and is widely recognised today as Italy’s premiere institution of higher learning and research in the fields of management, economics and law.  Located in Milan’s urban centre, Bocconi’s five Schools (Undergraduate School, Graduate School, School of Law, PhD School, and the SDA Bocconi School of Management) offer an extensive selection of undergraduate, graduate and post-doctoral, programmes (both degree and non-degree) in English and Italian.  The SDA Bocconi MBA was ranked 38th in the 2009 Financial Times Global MBA ranking and 15th in Europe.  Bocconi University has formal partnership agreements with 156 universities and schools in 46 countries throughout the world and is a member of CEMS (The Global Alliance in Management Education) and PIM (Partnership in International Management).  www.unibocconi.eu

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