He was ahead of his time; understood the needs of women and how to bring out their inner beauty. Quickly, with a sense of style and elegance that it seems innate to the Italians, the marquis Emilio Pucci di Barsento invented a fluid timeless chic adored by the jet set. The brand and house of Pucci celebrated the founding of this fashion institution first established in 1947 last week in a swirl of psychedelic balloons in the city of Florence. The colours of magenta, Tuscan blue, lime green in a swirl of graphic design portrays a house style often copied but never imitated. Pucci celebrated jerseys and sportswear with vibrant colour prints, which became a hallmark of the 1960s are back in vogue today with ever more élan.

Emilio had a knack of knowing how to liberate the female form in a wave of Italianissimo. His dresses were easy to wear and slide over the body, were easy to pa...

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